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We have produced this short video to showcase the cutting-edge technology used to built up Socceralia. 

Our main technology components are Microsoft Silverlight and Windows Azure. Silverlight allows for a more attractive and interactive user experience. It easily enables for features such as: Drag & drop objects, Enlarge pictures, Customizing the navigation bar and the best is that the user receives a fast visual response after every single of these actions.

We have placed the whole solution in the Microsoft cloud, Windows Azure,  as we required a way to easily manage all the peaks in traffic we were going to have and as we wanted to have peace of mind in terms of scalability.

We also required Socceralia to run fast. To do so, we had to use caché management and Microsoft just launched a very good tool in its cloud called APP fabric that does exactly this quite nicely.

In terms of development tools. We are using Expression Blend. Everything the user sees in client layer has been developed using it. Since Socceralia is entirely built up in Silverylight, then Expression Blend allowed for a very efficient working process, as anything the designer was doing with it could be easily implemented by the programmers in Visual Studio. Actually, we only have one single designer using Expression Blend while at some stages of the project there were 8 programmers. So, in terms of working process 1 guy was giving work to 8 other guys.

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Socceralia has lauched a brand new version with a bunch a features aiming to increase both usability and user enjoyment. First, we have introduced the emotional valuation system. Users have now a wider arrady to express their judgment upon a post by dragging & dropping nine different tags. Posts will adopt the color of tag that has been dropped the most, allowing for a new user-centric post classification. Also, users will gain three golden coins every day they visit the website. The coin is the most precious tag, as it is the one providing the most prestige and users can run out of them. 

The interface has dramatically changed based on the input received from our community: speed has increased dramatically, posts are now scrolled vertically, uses can filter by time values (eg. today, yesterday, all comments are now visible in a unique level of conversation and all pop-up panels have been removed, both the user profile and the conversation timeline are displayed in the centre of the screen.

We would like to thank all our users that has dedicated time and effort helping us developing the new version. Thanks to all!!

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Touch1st is developing an exciting new business line. It is a consumer product full of history and emotion. The product consist of genuine soccer field sod within a small transparent case for decoration purposes. It is the very sod players step during matches. Sod is treated to guarantee its preservation. All soccer fans that we have showed it to simply love it and want to buy one. 

We already have an exclusive contract with one of the most important football clubs in the world and four others from Spain. Soccer clubs marketing departments directors believe that, because of its uniqueness and high content of emotion, this could be a product that sells similar to their t-shirts. Only F.C. Barcelona sells 1.2M t-shirts every season.

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Socceralia has reached the milestone of 50,000 users in the month of August, exceding the estimatated figure for that month. Socceralia is Touch1st first online product. It is an innovative world-wide social network for soccer fans. It is a user-generated soccer content publisher, enriched with social and on-line game dynamics.

The company has received the support of both public and private funding raising so far 464,000€. The product roadmap for the following months includes lauching the mobile version and the eCommerce platform. 

It is estimated than more than 1 million users will be enjoying Socceralia in a year and a half.

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Last Tuesday 24th of May, Touch1st hold its first off-line event in Gran Hotel La Florida in Barcelona, the Award Ceremony for the Socceralia contest of two tickets to the Champions League Final in Wembley Stadium among its social network users.